What Drives You Crazy
Makes You Great!

Whether you are the CEO of a major corporation, the entrepreneurial brains behind a business, a salaried employee, or an independent professional like a financial advisor, consultant or coach... what makes you different is the basis of your self-confidence, your competitive advantage in your market, and ultimately, your success in life and business.

Discovering your authentic competitive advantage
is your best business-building strategy.

That's why every business plan, every job interview, every sales letter asks, 'what makes you different?'

How confidently can you answer that question?

Whether you choose to get the 2-CD set or book Michel for a keynote or in-house workshop, participants will discover things out about themselves that they never knew were so powerful and compelling:

• What it is about what you do -- that you may not be aware of -- that drives every aspect of your business or career, and how that makes what you do unlike (and better than) anyone in your field!
• How to make your authentic competitive advantage the centre-piece of your market position, where you have greatest leverage to attract and retain business;
• A simple way to define your differentiation based on people's perceptions of your industry;
• How to strike up a conversation with someone that naturally brings your best point of difference into the conversation;
• and more!

The result isn't just more clients -- the result is
more of the right clients.